Communication
Digital marketing for museums, libraries and archives
Our experts in digital marketing for culture are at your side to help design the best strategy, communicate and promote your museum, library, archive or foundation, with quality and engaging content.
Indeed, a cultural institution is relevant and visible if it has an online presence with a digital strategy specifically designed to engage in a dialogue with its target community, open up to new audiences, and convey cultural information in accessible forms.
Digital strategy
We help you to define the objectives, tools, channels and languages to involve, in creative and shared forms, the widest possible audience.
Social media marketing
We create and/or manage social channels, curate and/or create content, and monitor and analyse insights, in order to communicate with current and potential audiences.
Content curation and creation
We deal with the creation and management of cultural content for user access systems. Specifically, we design narrations for Apps, chatbots, multimedia totems and panels, AR, VR, and MR, in collaboration with you.
Support and advice
We won’t leave you on your own! Together we can develop tailor-made digital marketing and consultancy activities, including on a remote basis.
Take care of social media communication!
Simply being present online does not necessarily mean you have an effective communication strategy. It is crucial to create a lasting bond with the cultural institution’s audience through the continuous creation and curation of content for individual social networks. For this reason, it is important to rely on ‘hybrid’ communicators who know how to take care of cultural content and, at the same time, are familiar with the principles of digital marketing.